Terms of Service

Last updated: August 30, 2026 · These Terms apply to brandargus.com, operated by Lyalpha GmbH.

1. Introduction

1.1 Acceptance of Terms

BrandArgus is a brand protection service operated by Lyalpha GmbH ("Company", "we", "us"). By accessing brandargus.com or using the BrandArgus service (together, the "Services"), you agree to be bound by these Terms of Service ("Terms"). If you use the Services on behalf of a company or other legal entity, you represent that you have the authority to bind that entity.

1.2 Changes to these Terms

We may modify these Terms from time to time. Changes become effective upon posting on this page. For running subscriptions, changes become effective as agreed in the individual engagement, or, absent such agreement, at the start of the next subscription term.

2. Eligibility

Our paid services are directed at businesses and professionals (entrepreneurs within the meaning of Section 14 of the German Civil Code, BGB), such as brand owners, trademark attorneys, and brand protection teams. To use the Services you must be of legal age and have the capacity to enter into binding contracts. Mandatory statutory rights of consumers, where they apply, remain unaffected.

3. Service Description

BrandArgus observes publicly visible domain registration activity for names related to brands you designate, and provides periodic reports on findings. The exact scope of names, coverage, and reporting cadence is defined in your individual engagement.

The Services are informational. Reports are input for your own decisions; they are not legal advice, and we do not act on your behalf toward registrars, registries, or third parties unless separately agreed in writing.

We strive to maintain high availability but do not warrant uninterrupted access. We may modify or improve the Services, and perform maintenance that temporarily affects availability.

4. Subscriptions, Payment, and Refunds

4.1 Ordering

Subscriptions are agreed individually. You contact us, we scope the engagement, and the subscription comes into effect when both parties confirm it in writing (including email). There is no self-serve purchase on this website.

4.2 Delivery Date and subscription term

The paid subscription term begins on the Delivery Date: the date on which we confirm that monitoring for your designated names is active, or deliver the first report under the engagement, whichever occurs first. Each subscription term runs from the Delivery Date for the period agreed in the engagement. Renewal follows the individual engagement.

4.3 Refunds

Within three (3) days after the Delivery Date, you may withdraw from the subscription by notifying us in writing. In that case we refund the fees prepaid for the current subscription term.

4.4 Payment

Fees are invoiced as agreed in the engagement and are due upon receipt of invoice unless stated otherwise. Stated fees are net of applicable VAT. If payment is overdue, we may suspend the Services after notice until payment is received.

5. Acceptable Use

The Services are intended for legitimate brand protection purposes. You agree NOT to:

• designate brand names for monitoring unless you hold rights in them or are authorized by the rights holder;
• share, redistribute, or resell reports or data from the Services without our prior written consent;
• scrape, crawl, or use automated tools to bulk extract content from our websites;
• circumvent technical restrictions or access controls;
• use the Services in violation of applicable laws.

Violations may result in suspension or termination of the engagement.

6. Intellectual Property

All content on our websites and in our reports, including text, graphics, logos, software, and data compilations, is the property of Lyalpha GmbH or its licensors. We grant you a limited, non-exclusive, non-transferable license to use reports for your own internal brand protection purposes. Domain registration data referenced in reports is sourced from publicly available records; we do not claim ownership of underlying registry data, while our analysis, formatting, and presentation remain our property.

7. Data Protection

Your use of the Services is also governed by our Privacy Policy, which explains how we collect, use, and protect personal data in compliance with the GDPR.

8. Disclaimers

Domain registration activity is large and changes constantly. We work to keep coverage broad and findings relevant, but we do not warrant that every registration relevant to your brand will be detected, or that every reported finding constitutes an infringement. Domain data is sourced from third-party registries and may contain errors or be incomplete; we recommend independent verification before taking action. Assessing legal significance remains your responsibility, where appropriate with your counsel.

9. Limitation of Liability

We are liable without limitation for intent and gross negligence, and for injury to life, body, or health. For slight negligence we are liable only for breaches of essential contractual obligations (obligations whose fulfilment makes the proper performance of the contract possible in the first place), limited to the damage typically foreseeable at the time of contracting. Liability under mandatory statutory provisions remains unaffected.

10. Indemnification

You agree to indemnify and hold harmless Lyalpha GmbH and its officers, employees, and agents from claims, damages, and expenses (including reasonable legal fees) arising from your violation of these Terms, your violation of third-party rights, or your use of reports in violation of Section 5.

11. Term and Termination

Term and termination of paid subscriptions follow the individual engagement and Section 4. Either party may terminate for good cause. Upon termination, monitoring for your names stops and scheduled reports end. Provisions that by their nature survive termination (including Sections 6, 9, and 10) remain in effect.

12. Governing Law and Disputes

These Terms are governed by the laws of the Federal Republic of Germany. If you are a merchant, a legal entity under public law, or a special fund under public law, the exclusive place of jurisdiction is Düsseldorf, Germany.

The European Commission provides a platform for online dispute resolution: https://ec.europa.eu/consumers/odr. We are neither willing nor obliged to participate in dispute resolution proceedings before a consumer arbitration board.

13. General Provisions

13.1 Force majeure

We are not liable for failures or delays caused by events beyond our reasonable control.

13.2 Severability

If any provision of these Terms is found invalid or unenforceable, the remaining provisions remain in full force and effect.

13.3 Assignment

You may not assign your rights under these Terms without our prior written consent.

13.4 Entire agreement

These Terms, together with our Privacy Policy and your individual engagement, constitute the entire agreement regarding the Services. In case of conflict, the individual engagement prevails.

13.5 Language

The English version of these Terms is authoritative.

14. Contact

Full legal disclosure: see our Imprint.